Now this came as a shock to us, according to Flurry (the mobile app analytics company) social networking apps now take the same share of our time as games. This is the first time since 2008 that this has happened (well ok, since records began, let’s face it mobile apps are kinda new). It’s a big shift when we consider that in Q1 2011 games were way ahead, 10 more minutes of usage per day ahead.
So why is this? I believe this is actually not such a hard question to answer: social media apps have sprung up everywhere, so much so that they may well have replaced the usage of smart phone browsers to use the social media sites. This is also facilitated by the latest generation of smart phones and their need to be seen to do everything straight out of the box, meaning they have ready built in apps for social media site. For example my htc one x came with a Facebook App which practically drags you kicking and screaming away from trying to use Facebook in my browser and onto their hungry app.
Some people think the mobile gaming market is saturated. I disagree. Firstly, there is a growing demand for mobile games online such as cut the rope online, or temple run online meaning that if games are good people will play them. Secondly, saying the mobile gaming market is saturated is the same as saying the social media market was at its peak when MySpace was the most talked about thing since the moon landings. It’s a nonsense. There are loads of excellent free games online right now. While most of the modern games are based around hooking people into them, we will see a new generation shortly that do it in a whole new way. Satisfying our online gaming needs in ways we can only dream of today, and earning their makers a fortune in the process.